<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Mukund Swaroop — Writing</title><description>Essays on answer engine optimization (GEO/AEO), AI citation strategy, AI agents, and content systems.</description><link>https://mukundswaroop.com/</link><language>en</language><item><title>Answer engine optimization: why getting cited by AI is the new SEO</title><link>https://mukundswaroop.com/writing/answer-engine-optimization-why-getting-cited-by-ai-is-the-new-seo/</link><guid isPermaLink="true">https://mukundswaroop.com/writing/answer-engine-optimization-why-getting-cited-by-ai-is-the-new-seo/</guid><description>Answer engine optimization (AEO) is getting your brand cited inside AI answers. How AI engines decide who to name — and what actually moves the needle.</description><pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate></item></channel></rss>