Mukund Swaroop
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What I write about

How AI answer engines decide who to cite — and how a company becomes that answer. Grouped by topic: answer engine optimization, the entity graph, and the AI systems underneath.

01

Answer Engine Optimization

Answer engine optimization: why getting cited by AI is the new SEO

Answer engine optimization (AEO) is getting your brand cited and recommended inside AI-generated answers instead of ranked as a link. AI engines resolve who you are before they decide whether to cite you, so the work is half about clear entity data on your own site and half about the off-site presence — reviews, communities, and lists — that engines trust.

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